PolishExpress.co.uk

PolishExpress.co.uk adds an extra dimension to advertisers’ campaigns by increasing the frequency and level of engagement between the consumer and the brand.

PolishExpress.co.uk is the online version of Polish Express newspaper. It provides Poles in the United Kingdom with news and information, and tackles the topical issues of the day. Key events taking place in the Polish community in the United Kingdom will almost certainly be picked up by PolishExpress.co.uk, which means that it is the first online news source that the Polish community will turn to. Any advertorial that appears in paper version of Polish Express can be replicated online, strengthening brand awareness.

Google Poland (www.google.pl) is currently the most popular Polish website amongst internet users in the united Kingdom, accounting for 29.7% of all internet visits in this category. As Google is the most popular search engine across Europe, comparing usage of the different Google country sites is a good way of understanding internet usage patterns in the United Kingdom. Google Poland is the third most visited Google country page in the United Kingdom after the www.google.co.uk and www.google.com versions. In January 2008, there were three times as many UK internet visits to the Polish page as there were to the French (www.google.fr) and Irish (www.google.ie) pages, and ten times as many as to the Australian (www.google.com.au) and Indian (www.google.co.in) pages.

Following Poland’s entry into the European Union in May 2004, Poles gained the right to work in the UK. Many young Poles have come to work in UK since then. Estimates vary between 300,000 and 800,000 moving to the UK since May 2004. The figure has been quoted as 600,000 (February 2007) and “well over a million” (October 2007). Poles have settled in London, Manchester, Bolton, Bury and Chorley in Lancashire, and there are also concentrations in Nottingham, South Yorkshire, South Wales, Rugby, Banbury, Slough and Swindon.

Hitwise, demographic data reveals that Google Poland is most popular with young men: 62% of visitors to the site in January 2008 were male, while 85% were under 34 years of age. However, visitors were spread more evenly across the country, with 74% residing outside of London and the south East. The usage data for Google Poland tells us that most of the people visiting the site are younger men, but also that they are spread right across the United Kingdom. In January, there were as many visitors to the site from Scotland as there were from London. Polish Internet users spread right across the UK.

Eight reasons why you should advertise with polishexpress.co.uk:

1. Frequency
Readers of online news tend to spend more than twice as many hours online than the general user. Online newspaper users are three times as likely as general internet users to be online during the workday when out of reach of other media. 8.00am – 11.00 am is considered to be the new primetime for media consumption (Source: “Power Users,” 2006, MORI Research).

2. Credibility

Branded content brings a higher quality audience. A study from the Online Publishers Association (OPA) showed that OPA audiences were more like to buy products and services in a number of key categories, including automotive, entertainment, financial, home, travel and business to business.

3. Targeted
If you want to focus on a particular community, advertising in an online newspaper is more personal and more relevant because it is local.

4. Purchasing Power
Eighty-nine percent of online newspaper users make online purchases compared with 56% of general internet users.

5. Content
With the exception of e-mail, the most popular online activities and content categories include national and local news, sports, financial information and entertainment news and things to do.

6. Reinforcement

56% of online newspaper users will have read a physical newspaper in the past five days, and repetition increases awareness.

7. Cutting Edge
Online newspaper users are more likely - by almost 20% - to own some kind of portable electronic device. They are also more interested in receiving advertising and product offers through those devices.

8. Media Mix
A variety of recent studies have demonstrated the power of online, when included in a mix with traditional media, to elaborate the brand message. Newspaper print and online products combined have the highest penetration and most desirable audience of any other local medium.