Readership

 

We estimate that every copy of Polish Express is read by at least 5 people giving weekly readership of 300 000 people.

Reader profile*

• Age: Majority of readers are 25-39 years old
• Reason for comming to the UK: Over 80% came to the UK for job or career
• Employment: Over 90% is employed/self-employed

 

Distribution

Polish Express it is distributed throughtout whole United Kingdom, and you can find our title in mayor cities, where Polish community is (check it out! see our post code finder).

"The research done by Ethnic Advertising and Communications Agency showed that cultural groups and migrants usually turn to their own media for information and entertainment when they are in foreign countries."

From the launch of our publication in 2003, Polish Express has been successively increasing number of outlets, and our distribution chain has now around 4000 places. We estimate, that in 85% of our distribution outlets, there are no other Polish language publications, what makes our publication attractive, and we reach the market, which other publications can't.

According to 2008 sale official figures, out of 3500 publications on the media market, Polish Express has been placed on 1500 place, and our title its copy sale is on second place within ethnic newspapers published in the UK.

Polish Expres has a free distribution within M25 region in London, and at the same time we sell copies of our publication working cloesely with distribution companies such as Menzies, Dorson, WH Smith.

 

 

*according to the poll done on the group of 1000 readers.