Polish Express and Panorama to be distributed at over 260 ASDA stores in the UK

Fortis Media Ltd has announced today that its two leading Polish language publications

Fortis Media Ltd has announced today that its two leading Polish language publications, Polish Express and Panorama will be distributed at over 260 ASDA stores throughout the United Kingdom as of 24 July 2009.

With over one million Poles residing in the United Kingdom, retailers keen to access the Polish community are adapting their product ranges and stocking Polish grocery products. Supermarket chain ASDA has now decided to sell Polish Express, the leading Polish language weekly newspaper, and Panorama, a compilation of the interesting articles from the Polish media, following a pilot scheme during which copies of both publications were sold at selected stores. Both titles are currently available at over 4, 000 outlets and distribution points within the M25.

Speaking from his London office, Tomasz Kmiecik, Managing Director of Fortis Media said,

“The fact that ASDA has decided to sell Polish language publications in its stores is a good indication that retailers support the Polish community. By selling Polish Express and Panorama, they are making a reliable source of news and information available to their Polish customers”.

Steven O’Hara, Account Manager of Comaq,

“ASDA values the Polish community, and is committed to meeting the needs of Poles living in the United Kingdom. They already stock an extensive range of Polish groceries, and now we look forward to selling Polish Express and Panorama, the two leading publications for the Polish community.”

Fortis Media is the largest Polish language publisher in the United Kingdom. It publishes a number of popular Polish language publications and information portals and online resources.

For further information, please contact: Agnieszka Moryc Tel: +44 (0) 208 96 444 88 ext. 433 a.moryc@fortis-media.com